Remembering a Simpler Time

Sorry this post has been delayed but with the Thanksgiving weekend and the loss of stolen Internet at my apartment it has been difficult to post on a blog.

The article titles The Ballot Question: Paper or Not? does not directly related to the idea of interactive advertising but does show the attitudes of Canadians towards new technology and how this differs to Americans attitudes. It further compares our electoral system to different ways of voting around the world. It discusses how the way we vote is hand’s on simple and easy to understand. The writer states that the fact that we all have technology filling up our homes and sometimes something like voting reminds us of a simpler time. The Internet has taken away a lot of human-to-human contact that we use to have and made everything about online research, email communication and hading our lives over to a stranger who knows how to write some fancy codes.

For my future in the industry the article shows that while for some things show that new technology is the right idea. Through SMS advertising or through new interactive ways of getting people engaged in your television program like CTV is doing the new wave of technology is expanding the ways that companies do business. However, traditional methods sometimes work the best. The tried and true may be boring but may not be the best way of reaching your consumer or getting them engaged in your advertisement or even getting them interested and excited. Sometimes people like the human aspect of a situations, they like it clean, simple and quaint and with the Internet you can sometimes lost that feeling. Further, technology isn’t always perfect, as the article points out “the possibility of hackers making mischief, power failures and regular computer problems that plague us all” can drastically affect who sees your ad and when they do. Computers and the Internet are not perfect and this needs to be taken into account.

ETA: With the super low voter turnout that did occur during this election it is interesting to wonder what would have happened had there been another form of voting, other than the paper voting, how many more people would have turned out. Obviously, much of it can be contributed to the fact that we as a country have had many elections in the last few years and that most of the country has been distracted by the economy and the American election, which is much more interesting than ours was.